Build Discipline. Change Your Direction.

As specialists in behavioural change, we help individuals build the mindset, habits, and discipline needed to create real, lasting results.

Start Your Journey

Build Discipline. Change Your Direction.

As specialists in behavioural change, we help individuals build the mindset, habits, and discipline needed to create real, lasting results.

Start Your Journey

Empowering Futures

Building Discipline, Direction & Real Opportunities

We work with schools, organisations and communities to deliver structured programmes that build mindset, discipline and real-world outcomes.

A simple approach. Real results.

We keep things clear and practical — creating a space for honest reflection, accountability, and measurable progress.

Action-based workshops

Accountability & consistency

Community-led delivery

Explore our approach

A simple approach. Real results.

We keep things clear and practical — creating a space for honest reflection, accountability, and measurable progress.

Action-based workshops

Accountability & consistency

Community-led delivery

Explore our approach

Tion

Founder, Plus Not Minus

“The body is like an engine — the right fuel has to go in the tank for it to run.”

30+ Communities Reached

We deliver structured sessions that help people build discipline, confidence, and momentum.

See All Services

Real Impact, Real Results

Projects delivered across London

30+

Track sessions delivered in Waltham Forest

16 Weeks

Of students improved decision-making awareness

90%

Programmes That Create Real Change

Every programme is tailored to the real needs, challenges, and outcomes of the people and organisations we work with.

Schools & Colleges

Enquire / Book

Mentorship & Accountability Programme

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Confidence & Leadership Development

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Community Initiatives

Enquire / Book

Meet some of the team

What people say about us

Meet some of the team

Tion
Founder & Director
Founder of Plus Not Minus, delivering programmes focused on mindset, discipline, and long-term change. Helps individuals build confidence, accountability, and lasting habits.
Ryan
Director of Pledge To Plus CIC
Director of Pledge To Plus CIC, managing events, workshops, and programme delivery to ensure consistent and impactful outcomes.
Rakim
Mentor
Mentor at Plus Not Minus, working directly with individuals to build confidence, discipline, and accountability. Provides real guidance and support to help people make better decisions and stay consistent.
Phoenix
Head of Fitness
Head of Fitness at Plus Not Minus, leading physical development alongside mindset and discipline. Delivers structured training and guidance to help individuals build confidence, resilience, and consistency.
Alexander
Director
Director supporting the delivery of programmes focused on mindset, discipline, and personal development. Focused on creating real, lasting impact.
Tion
Founder & Director
Founder of Plus Not Minus, delivering programmes focused on mindset, discipline, and long-term change. Helps individuals build confidence, accountability, and lasting habits.
Ryan
Director of Pledge To Plus CIC
Director of Pledge To Plus CIC, managing events, workshops, and programme delivery to ensure consistent and impactful outcomes.
Rakim
Mentor
Mentor at Plus Not Minus, working directly with individuals to build confidence, discipline, and accountability. Provides real guidance and support to help people make better decisions and stay consistent.
Phoenix
Head of Fitness
Head of Fitness at Plus Not Minus, leading physical development alongside mindset and discipline. Delivers structured training and guidance to help individuals build confidence, resilience, and consistency.
Alexander
Director
Director supporting the delivery of programmes focused on mindset, discipline, and personal development. Focused on creating real, lasting impact.
Tion
Founder & Director
Founder of Plus Not Minus, delivering programmes focused on mindset, discipline, and long-term change. Helps individuals build confidence, accountability, and lasting habits.
Ryan
Director of Pledge To Plus CIC
Director of Pledge To Plus CIC, managing events, workshops, and programme delivery to ensure consistent and impactful outcomes.
Rakim
Mentor
Mentor at Plus Not Minus, working directly with individuals to build confidence, discipline, and accountability. Provides real guidance and support to help people make better decisions and stay consistent.
Phoenix
Head of Fitness
Head of Fitness at Plus Not Minus, leading physical development alongside mindset and discipline. Delivers structured training and guidance to help individuals build confidence, resilience, and consistency.
Alexander
Director
Director supporting the delivery of programmes focused on mindset, discipline, and personal development. Focused on creating real, lasting impact.
Tion
Founder & Director
Founder of Plus Not Minus, delivering programmes focused on mindset, discipline, and long-term change. Helps individuals build confidence, accountability, and lasting habits.
Ryan
Director of Pledge To Plus CIC
Director of Pledge To Plus CIC, managing events, workshops, and programme delivery to ensure consistent and impactful outcomes.
Rakim
Mentor
Mentor at Plus Not Minus, working directly with individuals to build confidence, discipline, and accountability. Provides real guidance and support to help people make better decisions and stay consistent.
Phoenix
Head of Fitness
Head of Fitness at Plus Not Minus, leading physical development alongside mindset and discipline. Delivers structured training and guidance to help individuals build confidence, resilience, and consistency.
Alexander
Director
Director supporting the delivery of programmes focused on mindset, discipline, and personal development. Focused on creating real, lasting impact.

Join the Skool Community

Access exclusive content, community discussions, and ongoing support to stay consistent and keep growing.

Join the Communityw

Join the Skool Community

Access exclusive content, community discussions, and ongoing support to stay consistent and keep growing.

Join the Community

Join the Skool Community

Access exclusive content, community discussions, and ongoing support to stay consistent and keep growing.

Join the Communityw

Attend Community Events

Join real-world sessions, workshops, and events designed to build connections, confidence, and growth.

Attend Community Events

Join real-world sessions, workshops, and events designed to build connections, confidence, and growth.

Give Foster

Join real-world sessions, workshops, and events designed to build connections, confidence, and growth.

Book a Programme

Bring structured workshops and mentorship programmes into your school or organisation.

Enquire Now

Book a Programme

Bring structured workshops and mentorship programmes into your school or organisation.

Enquire Now

Book a Programme

Bring structured workshops and mentorship programmes into your school or organisation.

Enquire Now

Support the Movement

Help us continue delivering programmes, supporting communities, and creating real, lasting impact. Every contribution helps us reach more people.

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